Why Your Startup Needs Revenue Goals

Tricia Levasseur
7 min readJan 28, 2019
Photo by rawpixel on Unsplash.

Fuel growth through revenue:

Selling has changed thanks to the internet. Even just 25 years ago, nobody knew more about a product or service than the sales person. Now that’s not the case anymore. Buyers are empowered and technology is changing the way salespeople engage with prospects.

The modern seller’s world is driven by data. But a constant stream of information can overwhelm sales reps and hurt productivity. Sales enablement professionals create systems to make data a true asset.

So how can you make this work at your company and drive revenue through sales? The first step to implementing a sales enablement strategy is figuring out what you want to achieve.

Below we’ll investigate:
* Visions vs Goals
* How to Craft a Revenue Goal
* 3 Ways to Make Sales Enablement Helpful
* Sales Enablement Technology

Visions vs Goals:

The purpose of sales enablement is to help your company make more sales, but that shouldn’t be the end result. You need a vision of what you hope those additional sales will help you do. It’s important to distinguish a vision from a goal. You need both in order to succeed, but they play different roles.



Tricia Levasseur

Healthcare Exec combining Storytelling & Digital Technology. Patient Advocate. Former Bloomberg Journalist. Cambridge MBA. amazon.com/author/tricialevasseur