Storytelling is a Startup Founder’s Secret Weapon

Tricia Levasseur
5 min readNov 12, 2018

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda.”

— Steve Jobs, Co-Founder Apple

Storytelling is a Superb Tool for Startup Founders:

Startup founders have a million jobs to do but fundamentally, telling the story of their idea or project is the most important. Founders need to engage with many audiences; potential co-founders or employees, customers and partners, investors, advisers and collaborators.

Photo by Austin Distel on Unsplash

Storytelling is a critical part of building a brand. Founders often try hard by focusing heavily on small details when they explain features or technologies to potential customers. This information can be valid, however, it isn’t easy or engaging to follow.

Without a clear sense of purpose, pitches can quickly become boring, uninspiring and easy to forget. If founders can deliver a clear brand narrative, it has the power to increase the value of a business’s product or service.



Tricia Levasseur

Healthcare Exec combining Storytelling & Digital Technology. Patient Advocate. Former Bloomberg Journalist. Cambridge MBA.