Storytelling is a Startup Founder’s Secret Weapon

Tricia Levasseur
5 min readNov 12, 2018

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda.”

— Steve Jobs, Co-Founder Apple

Storytelling is a Superb Tool for Startup Founders:

Startup founders have a million jobs to do but fundamentally, telling the story of their idea or project is the most important. Founders need to engage with many audiences; potential co-founders or employees, customers and partners, investors, advisers and collaborators.

Photo by Austin Distel on Unsplash

Storytelling is a critical part of building a brand. Founders often try hard by focusing heavily on small details when they explain features or technologies to potential customers. This information can be valid, however, it isn’t easy or engaging to follow.

Without a clear sense of purpose, pitches can quickly become boring, uninspiring and easy to forget. If founders can deliver a clear brand narrative, it has the power to increase the value of a business’s product or service.

Founders looking to launch or scale should implement a strategic storytelling practice throughout their business including for their sales team. Here are three reasons why:

  1. The backbone of a strong marketing and sales strategy is always a clearly communicated story.
  2. Heartfelt storytelling is both human and profitable.
  3. Stories emotionally connect people and create brand loyalty.

Storytelling is the #1 Sales Tool:

Story has a number of unique abilities. It works because the human brain is drawn towards clarity and not confusion. Story is a sense-making device. It’s also a powerful tool for organizing information.

Storytelling’s the ultimate competitive advantage because it helps customers understand the benefits of using your products, ideas or services. It captures your buyer’s attention assists in building your…

Tricia Levasseur

Marketing Executive combining Storytelling & Digitial Technology. Techstars Mentor. Former Bloomberg Journalist. Cambridge MBA.