How to Build a Startup Press Kit by an ex-Journalist
10 min readNov 2, 2017
You don’t have to spend a lot of cash to get coverage:
You’re open for business — congratulations! Now you need a press kit. Here’s why: journalists need information to tell your story and a press kit is how you’re going to give it to them. Don’t wait until the last second to try and slam something together. A press kit is a pre-packaged…