How to Build a Startup Press Kit by an ex-Journalist

You don’t have to spend a lot of cash to get coverage:

Your company’s online Press Kit:

Screen shot of Google’s Press Center

Important points:

Tick List:

Must haves for your story-specific Press Kit:

Distributing your story-specific Press Kit — snail mail or email?:

Email distribution is cost effective — billion dollar case study:

Leverage Press Kit content:

Ready to run a campaign?:

Marketing Executive combining Storytelling & Digitial Technology. Techstars Mentor. Former Bloomberg Journalist. Cambridge MBA. www.ShowMeMyCustomers.com

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