How to Build a Startup Press Kit by an ex-Journalist
You don’t have to spend a lot of cash to get coverage:
You’re open for business — congratulations! Now you need a press kit. Here’s why: journalists need information to tell your story and a press kit is how you’re going to give it to them. Don’t wait until the last second to try and slam something together. A press kit is a pre-packaged set of promotional materials that provide information about a company, cause or person. In business environments press kits can also be referred to as a media kits. They are distributed to members of the media for promotional use.
As I wrote about in “7 Tips for Getting Startup Press from an Ex-Journalist”, press coverage is about achieving company goals not getting famous. Lay your strategic foundation in advance of your news needs by having a strong press section on your company’s website then create a strong story-specific press kit for each big development you release.
Your company’s online Press Kit:
Having a press section on your website helps handle in-bound press inquiries as your team works hard on growth. This is…
