Macaulay Culkin’s Home Alone Again — With Google Assistant

Tricia Levasseur
3 min readDec 20, 2018
Still image from Google Assistant ‘Home Alone’ advertisement — Winter 2018.

It’s a Christmas classic kids love to watch. Indeed Home Alone remains the highest grossing Christmas movie of all time at the North American Box office when adjusted for inflation. And if you’re as old as I am, you’ll recall seeing the 1990 blockbuster film at the cinema. Now thanks to Google and it’s latest clever video marketing campaign, Kevin McCallister is Home Alone this Christmas once again.

Still from Google Assistant ‘Home Alone’ commerical — Winter 2018.

Fans have waited decades to see Kevin McCallister have a new adventure. This festive season Google’s gone and brought it all back — for 60 seconds — with a fresh take on being left home alone in the digital age. The commercial re-creates some of the most iconic scenes from the festive flick. In the new mock trailer grown-up Kevin relies on his Google Assistant to get things done. Twitter loves it.

Macaulay Culkin, now 38 years old, tweeted the video with his post when Google released its masterpiece.

“#heygoogle Have you ever wondered what Kevin McCallister is like as an adult? Me neither. But just in case you’re curious you should totally watch this #ad.”

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Tricia Levasseur

Marketing Executive combining Storytelling & Digitial Technology. Techstars Mentor. Former Bloomberg Journalist. Cambridge MBA. www.ShowMeMyCustomers.com