Member-only story
Macaulay Culkin’s Home Alone Again — With Google Assistant
It’s a Christmas classic kids love to watch. Indeed Home Alone remains the highest grossing Christmas movie of all time at the North American Box office when adjusted for inflation. And if you’re as old as I am, you’ll recall seeing the 1990 blockbuster film at the cinema. Now thanks to Google and it’s latest clever video marketing campaign, Kevin McCallister is Home Alone this Christmas once again.
Fans have waited decades to see Kevin McCallister have a new adventure. This festive season Google’s gone and brought it all back — for 60 seconds — with a fresh take on being left home alone in the digital age. The commercial re-creates some of the most iconic scenes from the festive flick. In the new mock trailer grown-up Kevin relies on his Google Assistant to get things done. Twitter loves it.
