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Read on for a full list of 2021 winter and spring holidays:

During times of uncertainty and danger, people often use rituals to reduce their stress and exert control over their environment. From reciting blessings to raising a glass to make a toast, holiday traditions are full of rituals.

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Business has Changed:

The announcement that Coronavirus (COVID-19) was at full pandemic status changed how companies — large and small — conduct their business overnight. The World Health Organization (WHO) declared it a global concern on March 11, 2020. Seems like ages ago now doesn’t it?

Businesses in all corners of the globe in this era of Coronavirus are constantly being forced to rethink everything from safety in daily operations management for staff to value in supply chain management.

Quick thinking is producing fast business pivots. And these new strategies that companies are beginning to introduce to function in a social distancing economy…

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Fuel growth through revenue:

Selling has changed thanks to the internet. Even just 25 years ago, nobody knew more about a product or service than the sales person. Now that’s not the case anymore. Buyers are empowered and technology is changing the way salespeople engage with prospects.

The modern seller’s world is driven by data. But a constant stream of information can overwhelm sales reps and hurt productivity. Sales enablement professionals create systems to make data a true asset.

So how can you make this work at your company and drive revenue through sales?

Photo by Priscilla Du Preez on Unsplash.

Selling has Changed:

Chatbots, AI, machine learning — sales, like other industries, is changing rapidly because of technology. Just 25 years ago, a salesperson held all the information and as such — the power. Potential customers usually didn’t know more about something than the salesperson.

Today, thanks to the internet, buyers are empowered and sales teams must adjust. At the end of the day, sales people still need to nurture prospects, close deals, and hit quotas.

I recently gave a talk for the Sales & Marketing Meetup at WeWork Kurfürstendamm in Berlin, where I shared some essential sales storytelling tips plus examined how…

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Startups wanting to drive revenue through engaged marketing conversations and high sales closing rates will win big in 2019 by supporting their people with the coolest tech tools.

That’s because leveraging powerful platforms and applications for sales enablement provides savvy salespeople with a major competitive advantage by helping them close deals faster.

While there has been an explosion of sales and marketing utensils over the last few years, you might be surprised to learn that many are not expensive or complicated. …

Photo Credit: N26

Berlin holds Europe’s most valuable fintech:

Stunning stats for Germany’s N26:

Berlin’s Broadcast Tower at Alexanderplatz — photo by Wouter de Koster on Unsplash.

Europe’s 2nd largest city is all about entrepreneurship:

As British politicians argue amongst themselves and with the European Union over just what they want a post Brexit UK to look like, one message is clear: British Prime Minister Theresa May says she will take the UK out of the single market.

What we know is that Prime Minister May wants the UK to leave the European Union on Friday…

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3 resolutions to kick-start 2019 in Berlin:

Looking back at 2018, one of my most popular articles on Medium was my prediction piece titled Berlin’s Got Talent: 5 Startups to Watch in 2018. Indeed all my top picks had continued success throughout the year. For example, the mobile bank N26 did further prepare to enter the UK and U.S. markets as outlooked — and the bank says it finished 2018 with a total of over two million customers. Another startup on my list, Replex, was named by Forbes as one of the 100 most innovative German startups for 2018 last month.

So looking forward to 2019, here…

Still image from Google Assistant ‘Home Alone’ advertisement — Winter 2018.

It’s a Christmas classic kids love to watch. Indeed Home Alone remains the highest grossing Christmas movie of all time at the North American Box office when adjusted for inflation. And if you’re as old as I am, you’ll recall seeing the 1990 blockbuster film at the cinema. Now thanks to Google and it’s latest clever video marketing campaign, Kevin McCallister is Home Alone this Christmas once again.

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Customers are key to a profitable business:

In the best case, a customer is a breeze to work with. They pay on time. They refer you to…

Tricia Levasseur

Marketing Executive combining Storytelling & Digitial Technology. Techstars Mentor. Former Bloomberg Journalist. Cambridge MBA.

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